Privacy Policy — Revenue Switch

Last Updated: May 11, 2026

1. Introduction

Welcome to Revenue Switch ("we," "us," "our"). We are a digital agency specializing in building high-converting e-commerce websites and delivering ongoing conversion rate optimization (CRO) ecosystems for our clients.

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website, engage our services, communicate with us, or otherwise interact with Revenue Switch. We believe in transparency, and this document is written in plain language so you can understand exactly what happens with your data.

By accessing our website or using our services, you acknowledge that you have read and understood this Privacy Policy.

2. Who This Policy Applies To

This Privacy Policy applies to:

• Website visitors — anyone who browses our website or landing pages.

• Prospective clients — individuals or businesses who inquire about our services, request proposals, or schedule consultations.

• Active clients — businesses and individuals who have entered into a service agreement with Revenue Switch.

• End users of client websites — where Revenue Switch processes data on behalf of our clients as part of our CRO and e-commerce services.

• Email subscribers and contacts — individuals who have opted into our communications, newsletters, or marketing materials.

• Job applicants and contractors — individuals who apply for positions or freelance opportunities with Revenue Switch.

3. Information We Collect

3.1 Information You Provide Directly

• Contact details — name, email address, phone number, company name, job title, and mailing address.

• Business information — your website URL, current revenue metrics, industry, target audience, and business goals shared during consultations or onboarding.

• Payment information — billing address, payment card details, or bank transfer information processed through our secure payment providers.

• Communications — emails, messages, feedback, survey responses, and any content you share with us through contact forms, live chat, or direct correspondence.

• Account credentials — login information you create to access client dashboards, project portals, or reporting tools.

3.2 Information We Collect Automatically

When you visit our website, we may automatically collect:

• Device and browser information — IP address, browser type and version, operating system, device type, screen resolution, and language preferences.

• Usage data — pages visited, time spent on each page, click patterns, scroll depth, navigation paths, referral source, and exit pages.

• Cookies and tracking technologies — data collected through cookies, pixels, web beacons, and similar technologies (see Section 7 for details).

• Location data — general geographic location derived from your IP address.

3.3 Information We Receive from Third Parties

• Analytics platforms — aggregated data from tools such as Google Analytics, Hotjar, or similar services.

• Advertising partners — data from ad platforms (e.g., Google Ads, Meta Ads) if you interact with our advertisements.

• Referral partners — basic contact information if you are referred to us by a partner, affiliate, or mutual connection.

• Publicly available data — business information available on public websites, social media profiles, or industry directories.

4. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery — to design, develop, and optimize high-converting e-commerce websites and CRO strategies for our clients.

• Communication — to respond to your inquiries, provide project updates, send invoices, and deliver reports.

• Analytics and optimization — to analyze how visitors interact with our website and improve our own user experience, content, and marketing.

• CRO research and testing — to conduct A/B tests, heatmap analysis, user behavior research, and conversion funnel optimization on behalf of our clients and for our own website.

• Marketing — to send newsletters, case studies, promotional content, and industry insights to individuals who have opted in.

• Legal and compliance — to comply with applicable laws, enforce our terms of service, and protect our rights, property, and safety.

• Business operations — to process payments, manage client relationships, maintain internal records, and improve our services.

5. Client Project Data and Data Processing

5.1 Our Role as a Data Processor

When Revenue Switch builds or optimizes e-commerce websites for clients, we may access, process, or manage data belonging to our clients and their end users. In these situations, our client is the "data controller," and Revenue Switch acts as a "data processor."

This client project data may include:

• Customer transaction records (orders, purchase history, cart data).

• Customer contact information collected through client websites.

• User behavior analytics (session recordings, heatmaps, click tracking, funnel data).

• A/B test results and conversion data.

• Product catalogs, pricing, and inventory data.

5.2 How We Handle Client Project Data

• We process client project data only as instructed by the client and as outlined in our service agreement.

• We do not sell, rent, or use client project data for our own marketing purposes.

• We implement appropriate security measures to protect client data during processing.

• We may use anonymized or aggregated insights derived from client projects for internal benchmarking, case studies (with permission), or to improve our service methodologies. No personally identifiable information is included.

• Upon termination of a client engagement, we will delete or return all client project data within 60 days, unless otherwise agreed upon or required by law.

6. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or a jurisdiction with similar data protection laws, we process your personal data based on one or more of the following legal bases:

• Consent — where you have given clear, informed consent (e.g., subscribing to our newsletter).

• Contract — where processing is necessary to perform a contract with you or to take pre-contractual steps at your request (e.g., delivering services you have engaged us for).

• Legitimate interest — where processing is in our legitimate business interests and does not override your fundamental rights (e.g., analyzing website usage to improve our services, direct marketing to existing clients).

• Legal obligation — where processing is necessary to comply with a legal or regulatory obligation.

7. Cookies and Tracking Technologies

7.1 What Cookies We Use

We use the following categories of cookies and tracking technologies:

• Strictly necessary cookies — essential for the basic functioning of our website (e.g., session management, security).

• Analytics cookies — help us understand how visitors use our site (e.g., Google Analytics, Hotjar).

• Functional cookies — remember your preferences and settings to enhance your experience.

• Marketing and advertising cookies — used to deliver relevant ads and measure campaign effectiveness (e.g., Meta Pixel, Google Ads tags).

7.2 CRO-Specific Tracking

As a conversion optimization agency, we use advanced tracking tools on our own website and on client websites (on behalf of our clients). These may include:

• Session recording tools that capture mouse movements, clicks, scrolling behavior, and page interactions.

• Heatmap tools that visualize aggregate user engagement patterns.

• A/B testing tools that deliver different page variations to different users.

• Funnel analysis tools that track user progression through checkout and conversion flows.

These tools are configured to exclude the capture of sensitive personal data (e.g., passwords, payment card fields) wherever possible.

7.3 Managing Cookies

You can manage your cookie preferences through:

• Your browser settings (blocking or deleting cookies).

• Our cookie consent banner displayed when you first visit our website.

• Opt-out links provided by third-party analytics providers (e.g., Google Analytics Opt-Out Browser Add-on).

Please note that disabling certain cookies may impact the functionality of our website.

8. How We Share Your Information

We do not sell your personal information to third parties.

We may share your information in the following circumstances:

• Service providers and tools — with trusted third-party vendors who assist us in delivering our services (e.g., hosting providers, email marketing platforms, payment processors, analytics tools, project management software). These providers are contractually obligated to protect your data and use it only as we direct.

• Client reporting — anonymized or aggregated performance data may be shared with clients as part of our CRO reporting and analytics deliverables.

• Legal requirements — when required by law, regulation, legal process, or enforceable governmental request.

• Business transfers — in connection with a merger, acquisition, reorganization, or sale of assets, where your information may be transferred to the successor entity.

• With your consent — when you explicitly authorize us to share your information with a specified party.

9. Data Security

We take the security of your data seriously and implement industry-standard measures to protect it, including:

• Encryption of data in transit (TLS/SSL) and at rest where applicable.

• Secure access controls and authentication for internal systems and client project environments.

• Regular security assessments and vulnerability reviews.

• Employee and contractor confidentiality agreements and data handling training.

• Limited access — only team members who need specific data to perform their duties can access it.

While we strive to protect your information, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security but are committed to promptly addressing any breaches in accordance with applicable laws.

10. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.

• Client project data — retained for the duration of the engagement plus 60 days, unless otherwise specified in our agreement.

• Contact and communication records — retained for up to 3 years after our last interaction, for relationship management and business record-keeping.

• Marketing subscriber data — retained until you unsubscribe or withdraw consent.

• Financial and billing records — retained for up to 7 years to comply with tax and accounting regulations.

• Website analytics data — retained in anonymized or aggregated form indefinitely for trend analysis and benchmarking.

11. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you.

• Correction — request that we correct inaccurate or incomplete information.

• Deletion — request that we delete your personal data, subject to legal retention requirements.

• Restriction — request that we limit how we process your data in certain circumstances.

• Portability — request a copy of your data in a structured, commonly used, machine-readable format.

• Objection — object to the processing of your data for direct marketing or based on legitimate interests.

• Withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

• Non-discrimination — exercising your privacy rights will not result in discriminatory treatment.

To exercise any of these rights, please contact us using the details provided in Section 15. We will respond to your request within 30 days (or as required by applicable law).

12. International Data Transfers

Revenue Switch may transfer your personal data to countries outside your country of residence for processing. When we do so, we ensure that appropriate safeguards are in place, such as:

• Standard contractual clauses approved by the European Commission.

• Data processing agreements with our service providers.

• Ensuring that receiving parties maintain adequate data protection standards.

13. Third-Party Links

Our website or communications may contain links to third-party websites, tools, or platforms. Revenue Switch is not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

14. Children's Privacy

Our services are designed for businesses and are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a child, we will take prompt steps to delete it.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please reach out to us:

Revenue Switch
Email: revenueswitch@gmail.com
Website: www.revenueswitch.online

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on our website.

We encourage you to review this policy periodically to stay informed about how we protect your information.

This Privacy Policy is provided for informational purposes. We recommend consulting with a qualified legal professional to ensure compliance with all applicable privacy laws and regulations in your jurisdiction.