Warm minimalist living room with a modern sofa, wooden coffee table, indoor plant, and soft natural sunlight through curtains

Home & Haven: Lifestyle Bundles That Drove +28% AOV and 90% Higher CR

The Revenue Impact

Revenue Per Visitor +144%

Average order value +28%

+90.48% conversion rate increase

Introduction

Solution Used

Conversion-Optimized E-Commerce Store Design

Home & Haven had decent traffic but small carts. Shoppers browsed

single items without seeing how pieces work together in a real room.

We rebuilt their identity around aspirational photography and

shop-the-look bundles — with smart checkout nudges that turned

casual browsers into bigger, faster buyers.

Before → After

Before

After

No Product Context

Shoppers saw isolated items — never how pieces look in a real room.

Shop the Look Bundles

Curated room-based bundles with clear savings shown on every set.

Low Average Order Value

$85 AOV — customers bought one product instead of styled sets.

Lifestyle-Led IdentityLifestyle-Led Identity

Mood-driven hero photography and cohesive layouts that feel premium.

Weak Visual Identity

Generic store design failed to justify pricing or build desire.

Scene-Based Cross-Sells

Product pages recommend complementary items from the same room.

No Cross-Sell Strategy

Zero bundling, no scene-based recommendations, no upsell logic.

Smart Checkout Nudges

Free-shipping threshold bar and upsell modal to grow basket size.

Missing Social Proof

No UGC or real-room photos — buyers couldn't visualize scale.

UGC Gallery on PDPs

Real customer photos surfaced on product pages for scale & context.

The Strategic Insights

Shop-the-look bundles turned one-item buyers into full-room carts — AOV rose 28%

Lifestyle imagery and UGC on product pages built trust enough to double CR.

Free-shipping thresholds and checkout upsells capture revenue most stores miss.

+90% conversion rate. +28% AOV. Same ad spend — completely different business.

We had a 2.1% conversion rate and an $85 AOV — customers browsed single items and left without building a cart. They rebuilt our entire identity around aspirational photography and shop-the-look bundles that made people want to buy the full room. Now we convert at 4%, our AOV hit $109, and RPV nearly tripled.

Revenue Per Visitor +144%